Trying to keep up with ever-changing social media trends is exhausting, even for the most caffeinated among us. But Twirp Communications founder Anita Kirkbride is here to help you save all that coffee money.

Anita’s social media experience extends all the way back to the 90s, when she joined the first generation of bloggers, launching a crafting blog in a flurry of cardstock, buttons, and fabric swatches. She promoted it using new-at-the-time marketing tactics like blog circles, link parties, and roundups.

A few years later, Anita left her communications job and embarked on a mission to conquer the brave new world of digital communications—and Twirp Communications was, um… hatched. Since 2011, she’s been helping businesses and agencies improve their social skills through social media consultations, training sessions, and profile audits. She’s also the pioneer behind Responsible Scheduling—a set of guidelines for scheduling posts that helps clients make the most of their content without overwhelming or ignoring their audience.

But Anita doesn’t do all her talking online. She’s also a public speaker specializing in (you guessed it) social media. Over the years, she’s shared her expertise with audiences at Atlantic Internet Marketing Conference, Blog Jam, PodCamp, and the Centre for Women in Business.

If you need her, she’s not hard to find. Your best bet is to look online—chances are good she’s on Twitter, Instagram, or LinkedIn. If that fails, just look for someone attempting to cuddle with a disgruntled calico cat or sniffing bunches of cilantro in the produce aisle.

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In the news:

May 2017, Social Media: Where to Start, ReFINEd Magazine Halifax

April 21, 2017, 20 Types of Conference Blog Post Content You Can Use, Heidi Cohen

March 14, 2017, 20 Business Owners Spill on Their Do’s and Don’ts of Social Media, Fundera Ledger

March 8, 2017, 25 Amazing Tools to Automate Your Small Business [Expert Roundup], InvoiceBerry.com

February, 2017, Mixing Business and Parenting, Our Children Magazine

Febraury 24, 2017, The Selfie Paradox, CTV Atlantic News

Febraury 7, 2017, Twitter Cracks Down on Abuse, CTV Atlantic News